There are a number of areas that impact on your work in sport management. I want you to understand them all and take them into account as you move towards your future career in sports management.
GLOBAILISATION: Gloabalisation – the process by which businesses or other organizations develop international influence or start operating on an international scale – is changing the way that sport is produced, consumed and managed. Enhanced integration of the world’s economies has increased the speed and variety of communication between sport producers and consumers. It has forever altered the way we access to elite sporting competitions (live, free-to-air, pay TV, radio, internet streaming, on-line newspapers, mobile devices).
GOVERNMENT POLICY: Most governments view sport as a fantastic vehicle to develop and maintain nationalism, economic and social development. Sport is in possession of a unique value proposition (a number of them actually). As such it is in the best interest of the government to enact policies and legislation to support, control or regulate the activities of sports organisations. Most governments support elite athlete training centers, provide funding to national sporting organisations (NSOs), support organisations to bid for major events, and facilitate the construction of sporting stadiums. In return they can then influence sports to recruit more participants, provide community services, and enact policies on public health issues. Governments have a profound impact on how sport is produced, consumed, and managed.
PROFESSIONALISM: Over the past 30 years the management of sports organisations has undergone a rapid period of professionalization – Expansion of global sports industry – Commercialization of events and competitions – Introduction of paid staff into voluntary organisations – Increased numbers of people who earn a living through sport. The industry has no choice than to become professional. It is also one of the main reasons you are here (studying a course on sports management).
TECHNOLOGY: Technology is now a pervasive influence on the sports industry in a multitude of areas. Technological convergence – Performance enhancement techniques – Construction. Sports managers need to develop relevant policies about the use of technology, work to protect intellectual property, and adapt and adopt technology in a timely manner in order to achieve an organisations ultimate goals. The ability to predict future trends and take calculated risks are highly sought after leadership qualities.